It is obvious that nowadays it is impossible to run a business without taking advantage of the opportunities offered by the Internet. Currently, for customers, in addition to the quality of the product or service, it is also important who is behind these products and services. There is a need to know not only the philosophy of the company but also the people who create it. Today's marketing includes not only advertising products, but also focuses on building a positive image of the company. And the image is inseparably connected with the image, which is why professional business photos are starting to play an important role in this.

Business photos are designed to attract the viewer's eye, emphasize the personality and charisma of the portrayed person. They should be original, modern and, above all, inspire trust. A friendly image of the company and the people who create it can become an important element when making a choice by a potential client who is wondering which company's services he will use.

When reviewing the wardrobe before a business session, it is worth asking yourself the following questions: "What should our clothes say about us?"; How will we be perceived in the photos? Appropriate selection of clothes for the type of beauty, figure, complexion, as well as the position held is crucial in building a professional image. Business photography, as it were, requires that all elements of the puzzle: clothing, hairstyle, make-up, posture, facial expressions and gestures perfectly match each other and create a coherent, elegant image of the photographed person. Make sure that your clothes are always appropriate for the occasion. That is why it is worth thinking carefully about what and where we will use the effect of working with a photographer - our business photos.

• Choose clothes in accordance with the adopted dress code, but also those in which you feel comfortable and natural.

• Outfits should not have prints or excessive embellishments that will be distracting.

• Do not combine several fabric patterns or too many colors (maximum three).

• Avoid small patterns - stripes, stripes and checks, because they look bad in photos.

• Bring an extra blouse, shirt and jacket.

• Bring clothes on a hanger and make sure they are carefully ironed.

• Glasses in glasses should not be photochromatic or tinted.

• In the case of group photos, make sure that all people are dressed in "safe" colors (gray, navy blue, blue) so that the group business photo is visually consistent.

Tips for women:

• Avoid flashy colors, choose clothes with subdued colors.

• Choose a blouse with long sleeves and avoid a large neckline.

• Avoid transparent and shiny fabrics.

• If we are not sure whether the outfit you choose for the session will work well in front of the camera, it is worth taking an additional set of clothing with you: a blouse or shirt and a jacket, trousers or skirt.

• Avoid large and massive jewelry, we advise moderation in form and quantity.

Tips for men:

• Choose a suit in gray, navy blue or their shades.

• Avoid checkered, striped, and striped shirts.

• Choose a tie that matches the color of your suit and shirt. Be sure to tie it neatly.

• If we are not sure whether the outfit you choose for the session will work in front of the camera, it is worth taking an extra shirt, jacket and tie with you.

• Remember that the waistband should match the color of your shoes.